Power Franchise: Our flagship line of leggings and sports bras required a strategic refresh to align with our evolving product portfolio and newly redefined brand identity. The creative direction was anchored in showcasing the Power collection’s synergy of high-performance and versatility as our most premium offering, leveraging dynamic product visuals and a vibrant color palette to evoke energy, strength, and fluidity. This revitalized approach was designed to resonate with our target audience’s demand for both function and fashion, further solidifying the franchise's market position.

Sweaty Betty           
Power Project
Digital, Campaign, Graphic treatment, Social, Performance, OOH, Retail.
2024