For Marks & Spencer’s Christmas Womenswear campaign, I developed a clean, contemporary motion treatment that elevated the editorial art direction and e-commerce imagery. Using a mix of grid systems, dynamic crops, and fast-paced video sequencing, I created an engaging flow optimized for social platforms. The approach balanced structure and energy, capturing audience attention while showcasing the range’s styling details with a polished, modern feel.

Marks and Spencer             
Womenswear Christmas Treatment (Motion)
Motion, Digital, Social, Campaign, Brand. 
2024

This Underwear Campaign, launched via Paid Media, was designed to showcase the perfect balance of comfort and style, with a targeted offering for a younger audience across platforms like Facebook, Instagram, and Google Ads. I played a key role in crafting visually engaging, on-brand creative assets tailored to each platform’s unique format, ensuring a cohesive and impactful narrative. By leveraging dynamic ad formats and precise targeting, the campaign successfully increased engagement, strengthened brand awareness, and boosted conversions

Marks and Spencer             
Womenswear/Menswear - Paid Advertising (Motion)
Motion, Digital, Social, Campaign, Brand. 
2025

The M&S Value Collection highlights our affordable range of men’s and women’s wear, seamlessly blending style with accessibility. For this campaign, I developed a clean, modern graphic treatment using varied cropping and masking techniques to organically integrate typography into the visuals. This approach ensured the text felt cohesive and on-brand while adding a contemporary edge tailored for social and digital platforms. To reinforce the category’s identity, we incorporated a yellow frame as a distinctive design element. The result was a visually dynamic and cohesive campaign that showcased the collection’s affordability while upholding M&S’s trusted quality and design standards.

Marks and Spencer             
Value Collection, Menswear/Womenswear (Motion)
Motion, Animation, Digital, Social, Campaign. 
2025