‘For the love of Sport’ was a campaign concept surrounding the Summer 2024 Paris Olympics. This task involved graphic direction and execution across all platforms in alignment with our quarterly product shoot. I envisioned a look and feel reminiscent of a vintage sports catalogue, blending nostalgic elements with contemporary design. However, some elements of the campaign (particularly social) didn’t go live, as they strayed too far from our broader brand identity.

Sweaty Betty           
For The Love Of Sport 
Lookbook, Digital campaign, Graphic treatment, Social.
2024