For the relaunch of the MSCR Seamless range in new colourways, I developed a cyber inspired digital design treatment that complemented the campaign’s soft, diffused art direction. I established the visual direction through typography, graphic overlays and structured composition, creating contrast between the softer imagery and sharper digital elements. I applied this treatment across all campaign assets, adapting layouts, image crops, product placements and messaging hierarchies for different digital formats. The result was a cohesive rollout that brought energy to the launch while keeping the new colourways, fit and product details at the forefront.

Muscle Republic
Womenswear Campaign Treatment (Digital)
Motion, Digital, Social, Campaign, Brand. 
2026