For the relaunch of Muscle Republic’s core Luxe fabrication, Luxe Heatwave introduced a fresh lineup of styles in vibrant, retro-inspired colourways. I developed a playful, high-energy visual treatment that paired bold typography, a bespoke campaign lockup and saturated colour grading with a distinctly feminine, nostalgic aesthetic. The result was a fun, confident campaign that brought a fresh personality to the Luxe range while keeping the product and its new colourways front and centre.

Muscle Republic
Womenswear Luxe Heatwave (Digital)
Motion, Digital, Social, Campaign, Brand. 
2026