The M&S Value Collection highlights our affordable range of men’s and women’s wear, seamlessly blending style with accessibility. For this campaign, I developed a clean, modern graphic treatment using varied cropping and masking techniques to organically integrate typography into the visuals. This approach ensured the text felt cohesive and on-brand while adding a contemporary edge tailored for social and digital platforms. To reinforce the category’s identity, we incorporated a yellow frame as a distinctive design element. The result was a visually dynamic and cohesive campaign that showcased the collection’s affordability while upholding M&S’s trusted quality and design standards.

Marks and Spencer             
Value Collection, Menswear/Womenswear (Motion)
Motion, Animation, Digital, Social, Campaign. 
2025