This M&S Underwear Campaign, launched via Paid Media, was designed to showcase the perfect balance of comfort and style, with a targeted offering across meta’s key platforms. My role involved crafting visually engaging, on-brand AV assets, ensuring a cohesive and impactful campaign narrative. By leveraging dynamic ad formats and precise targeting, the campaign successfully increased engagement, strengthened category awareness.

Marks and Spencer             
Womenswear/Menswear - Paid Advertising (Motion)
Motion, Digital, Social, Brand. 
2025