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Les Mills+ BOOTCAMP relaunch, August 2022. This project highlights art direction and digital design implementation. We had a 4-week timeline to shoot and launch the program on the platform. The results were outstanding, with traffic doubling in the first two days and subscriptions increasing by 84% in September.
Les Mills           
BOOTCAMP 2.0: 10 workouts
Digital, Art direction, Graphic treatment, Social.
2022: September - January 2023 (launch)
AshleyJT WORKS.
London, UK