For Marks & Spencer’s Christmas Womenswear campaign, I developed a clean, contemporary motion treatment that elevated the editorial art direction and e-commerce imagery. Using a mix of grid systems, dynamic crops, and fast-paced video sequencing, I created an engaging flow optimized for social platforms. The approach balanced structure and energy, capturing audience attention while showcasing the range’s styling details with a polished, modern feel.

Marks and Spencer             
Womenswear Christmas Treatment (Motion)
Motion, Digital, Social, Campaign, Brand. 
2024

This Underwear Campaign, launched via Paid Media, was designed to showcase the perfect balance of comfort and style, with a targeted offering for a younger audience across platforms like Facebook, Instagram, and Google Ads. I played a key role in crafting visually engaging, on-brand creative assets tailored to each platform’s unique format, ensuring a cohesive and impactful narrative. By leveraging dynamic ad formats and precise targeting, the campaign successfully increased engagement, strengthened brand awareness, and boosted conversions

Marks and Spencer             
Womenswear/Menswear - Paid Advertising (Motion)
Motion, Digital, Social, Campaign, Brand. 
2025

Big and bold, like our reds: The brand identity for Alfred’s Wine Bar draws from the rich heritage of Bethnal Green, blending tradition with modern sophistication. A muted palette reflects the warmth of the wines and the area's cultural depth, while playful iconography nods to the character of the space. Bold sans-serif typography, paired with sleek serif details, creates a balance of heritage and modernity. Collateral, including signage and digital assets, delivers a refined yet approachable look, positioning Alfred’s as a cornerstone for wine lovers in this vibrant East London borough.

Alfred’s Wine Bar             
Brand Identity (concept).
Branding, Print collateral, Digital, Social, hospitality.
2024