Details +
Curated the launch of Rosie Huntington-Whiteley’s 2026 lingerie collection for M&S, shaped by her distinct personal brand; effortless, refined, and inherently premium.
The campaign was designed to live naturally within Instagram, prioritising tone over overt selling. Considered cropping and minimal direction allowed the product to sit within a world that feels aspirational but believable, bridging premium fashion cues with mass accessibility.
The content had to feel natural to Rosie’s personal brand whilst also living natively within the M&S ecomm journey. Included BTS and lo-fi AV.
I was involved in the campaign motion treatment across digital touchpoints, specifically social, and paid channels.
Marks and Spencer
Womenswear – Social Rosie HW Lingerie IG
Motion, Digital, Social, Brand.
2026