Details +
A paid social campaign designed to drive attention and visibility for M&S underwear across Meta.
I developed a series of motion assets that balanced simplicity with impact, using pacing and format to highlight comfort and style while keeping the product front and centre. It focused on simple, confident storytelling where the product was given the space to speak for itself.
Rolled out across multiple placements, supporting engagement and strengthening category visibility in a highly competitive space.
Delivered 20+ variations of assets across Meta placements, contributing to 34% increased engagement and stronger category visibility.
Marks and Spencer
Womenswear/Menswear – Paid Advertising
Motion, Digital, Social, Brand.
2024