Details +
A digital and social campaign for Autograph, designed to reinforce its premium positioning within M&S.
I collaboratively developed with ADs, a motion-led treatment that used wide framing and controlled pacing to highlight silhouette and detail, creating a more cinematic feel while maintaining product clarity.
The system translated across formats, supporting a consistent and elevated presence across campaign and social touchpoints.
Marks and Spencer
Womenswear/Menswear – Autograph (Motion)
Motion, Digital, Social, Brand.
2025