Details +
A Gen Z-focused training concept designed to bring resistance and hypertrophy into a group format.
I worked on repositioning the programme for a digital-first audience, refining the identity and building it out across campaign and the Les Mills+ platform, with Reebok integrated throughout.
The work connected product, platform, and brand into a cohesive system designed to feel more relevant to a new generation of users.
Les Mills / Reebok
Strength Development Launch (GenFit)
Social Media, Campaign, LM+ Platform (Digital)
2022