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High Season is Les Mills’ highest-performing acquisition window for the Les Mills+ platform.
For ‘Who is Les Mills’, I worked across art direction, visual system, and large-scale rollout, developing a scalable approach across social and paid channels. The campaign delivered 1000+ assets globally and drove new subscribers up 104% within the first 30 days.
Designed to support high-frequency content delivery across global markets.
Campaign AV:
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Les Mills
Digital Campaign
Art Direction, Paid, Social
2021