Details +
‘For the Love of Sport’ was developed around the Summer 2024 Paris Olympics, tapping into a cultural moment where sport naturally sits at the forefront.
I worked on the graphic direction and rollout across digital and campaign, building a visual world inspired by vintage sports catalogues, reinterpreted in a more contemporary way.
The approach created a distinct seasonal identity that felt both familiar and fresh, helping the campaign stand out across formats.
Sweaty Betty
For The Love Of Sport
Lookbook, Digital Campaign, Graphic Treatment, Social
2024