Details +
The Bra and Leggings Quiz was developed as part of a targeted email and web journey, designed to help customers find the most suitable products based on their needs.
I worked on the build and integration of the quiz within the email experience, ensuring it aligned with the on-site journey to create a more seamless and guided path to purchase.
The result was a more personalised experience that helped simplify decision-making and improve product discovery.
This customer journey lead to improved engagement and conversion across email led journeys by introducing a more personalised path to purchase.
Sweaty Betty
Bra and Leggings Quiz
Digital, Graphic Treatment, EDM.
2023