For Marks & Spencer’s Christmas Womenswear Social campaign, I developed a clean, contemporary motion treatment that elevated the editorial art direction and e-commerce imagery. Using a mix of grid systems, dynamic crops, and fast-paced video sequencing, I created an engaging flow optimised for social platforms. The approach balanced structure and energy, capturing audience attention while showcasing the range’s styling details with a polished, modern feel.

Marks and Spencer             
Womenswear Christmas Treatment (Motion)
Motion, Digital, Social, Campaign, Brand. 
2024

The latest M&S X England Lionesses collection, a limited edition range of elevated summer separates created for the England football team. I was responsible for crafting the social campaign edits for various IGS and brand treatment. BTS and campaign footage featured

Marks and Spencer x Lionesses England Football             
Womenswear SS25 (Social)
Motion, Social, Campaign, Brand. 
2025

This M&S Underwear Campaign, launched via Paid Media, was designed to showcase the perfect balance of comfort and style, with a targeted offering across meta’s key platforms. My role involved crafting visually engaging, on-brand AV assets, ensuring a cohesive and impactful campaign narrative. By leveraging dynamic ad formats and precise targeting, the campaign successfully increased engagement, strengthened category awareness.

Marks and Spencer             
Womenswear/Menswear - Paid Advertising (Motion)
Motion, Digital, Social, Brand. 
2025